{"id":25202,"date":"2025-10-08T12:04:15","date_gmt":"2025-10-08T10:04:15","guid":{"rendered":"https:\/\/salascala.com\/vafrakokustefna\/"},"modified":"2026-11-09T12:33:04","modified_gmt":"2026-11-09T11:33:04","slug":"vafrakokustefna","status":"publish","type":"page","link":"https:\/\/salascala.com\/is\/vafrakokustefna\/","title":{"rendered":"VAFRAK\u00d6KUSTEFNA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">S\u00ed\u00f0ast uppf\u00e6rt: 26.10.2026<br\/>\u00cd samr\u00e6mi vi\u00f0 gildandi l\u00f6ggj\u00f6f um pers\u00f3nuvernd,<br\/>einkum regluger\u00f0 (ESB) 2016\/679 (GDPR) og l\u00f6g 34\/2002 um<br\/>\u00fej\u00f3nustu uppl\u00fdsingasamf\u00e9lagsins og rafr\u00e6n vi\u00f0skipti (LSSI-CE), Sala<br\/>Scala uppl\u00fdsir notendur vefs\u00ed\u00f0u sinnar [www.salascala.com] um notkun vafrakaka.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Hva\u00f0 eru vafrak\u00f6kur?<br\/>Vafrak\u00f6kur eru litlar textaskr\u00e1r sem vefs\u00ed\u00f0ur geta nota\u00f0 til a\u00f0 b\u00e6ta<br\/>upplifun notandans. \u00de\u00e6r geyma uppl\u00fdsingar um vafraheg\u00f0un notandans, svo sem<br\/>stillingar e\u00f0a heg\u00f0un, sem gerir vefnum kleift a\u00f0 muna mikilv\u00e6gar uppl\u00fdsingar \u00e1 milli<br\/>heims\u00f3kna. <\/li>\n\n\n\n<li>Hvers konar vafrak\u00f6kur notar \u00feessi vefs\u00ed\u00f0a?<br\/>Vefs\u00ed\u00f0an okkar notar eftirfarandi flokka vafrakaka:<br\/>T\u00e6knilegar e\u00f0a nau\u00f0synlegar vafrak\u00f6kur (algj\u00f6rlega nau\u00f0synlegar)<br\/>\u00deessar vafrak\u00f6kur eru nau\u00f0synlegar fyrir virkni vefs\u00ed\u00f0unnar og ekki er<br\/>h\u00e6gt a\u00f0 sl\u00f6kkva \u00e1 \u00feeim. \u00de\u00e6r gera grunnvirkni kleifa, svo sem flakk um<br\/>s\u00ed\u00f0una og a\u00f0gang a\u00f0 \u00f6ruggum sv\u00e6\u00f0um vefsins. \u00c1n \u00feessara vafrakaka, la web no funcionar\u00eda correctamente.<br\/>OKKAR VAFRAK\u00d6KUR:<br\/>&#8211; wp-settings-<em>, WP_DATA_USER_1, wordpress_logged_in_<\/em>: nau\u00f0synlegar fyrir<br\/>r\u00e9tta virkni WordPress.<br\/>&#8211; wp-wpml_current_language: geymir vali\u00f0 tungum\u00e1l notandans.<br\/>&#8211; cookieyes-consent: geymir sam\u00feykki \u00feitt hj\u00e1 CookieYes \u00ed allt a\u00f0 365 daga, nema \u00fe\u00fa breytir e\u00f0a ey\u00f0ir vafrak\u00f6kunum fyrr.  <\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\"><strong>Greinandi e\u00f0a t\u00f6lfr\u00e6\u00f0ilegar vafrak\u00f6kur<\/strong><br\/>\u00deessar vafrak\u00f6kur gera okkur kleift a\u00f0 telja heims\u00f3knir og umfer\u00f0arveitur til a\u00f0 meta frammist\u00f6\u00f0u<br\/>vefs\u00ed\u00f0unnar og b\u00e6ta hana. \u00de\u00e6r hj\u00e1lpa okkur a\u00f0 vita hva\u00f0a s\u00ed\u00f0ur eru vins\u00e6lli e\u00f0a \u00f3vins\u00e6lli og hvernig<br\/>gestir flakka um vefinn. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>OKKAR VAFRAK\u00d6KUR:<\/strong><br\/>\u25cf <em>ga, _ga<\/em>*: vafrak\u00f6kur fr\u00e1 Google Analytics.<br\/>\u25cf _gcl_au, _uetvid, _uetsid: augl\u00fdsingarakning og m\u00e6ling \u00e1 \u00e1rangri herfer\u00f0a.<br\/>\u25cf mixpanel: t\u00f3l til a\u00f0 greina heg\u00f0un notenda.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Marka\u00f0s- e\u00f0a pers\u00f3numi\u00f0a\u00f0ar augl\u00fdsingavafrak\u00f6kur<\/strong><br\/>\u00deessar vafrak\u00f6kur eru nota\u00f0ar af \u00feri\u00f0ju a\u00f0ilum til a\u00f0 rekja gesti \u00e1 vefs\u00ed\u00f0um. La<br\/>intenci\u00f3n es s\u00fdna augl\u00fdsingar sem eru vi\u00f0eigandi og \u00e1hugaver\u00f0ar fyrir hvern einstakan notanda.<br\/>OKKAR VAFRAK\u00d6KUR:<br\/>\u25cf _fbp, _fbc, fr: rakningark\u00f6kur fr\u00e1 Facebook.<br\/>\u25cf _tt_enable_cookie, _ttp, tt_webid, ttwid: rakning fr\u00e1 TikTok.<br\/>\u25cf UserMatchHistory, li_sugr, bcookie: vafrak\u00f6kur fr\u00e1 LinkedIn fyrir rakningu og<br\/>s\u00e9rsni\u00f0nar augl\u00fdsingar. <\/p>\n\n<h3 class=\"wp-block-heading\">M\u00e6ling \u00e1 ChatGPT Ads herfer\u00f0um (OpenAI)<\/h3>\n\n<p class=\"wp-block-paragraph\">Vi\u00f0 notum OpenAI-pixilinn til a\u00f0 tengja heims\u00f3knir og a\u00f0ger\u00f0ir \u00e1 \u00feessari vefs\u00ed\u00f0u vi\u00f0 augl\u00fdsingar okkar \u00e1 ChatGPT og meta \u00e1rangur \u00feeirra. M\u00e6ldar eru heims\u00f3knir, smellir \u00e1 mi\u00f0akaup, r\u00e9tt \u00fatfyllt ey\u00f0ubl\u00f6\u00f0 og \u00e1skriftir a\u00f0 fr\u00e9ttabr\u00e9fi. <\/p>\n\n<p class=\"wp-block-paragraph\">Pixillinn og augl\u00fdsingavafrak\u00f6kur hans eru einungis virkja\u00f0ar \u00feegar \u00fe\u00fa sam\u00feykkir flokkinn Augl\u00fdsingar \u00ed vafrak\u00f6kutilkynningunni. \u00de\u00fa getur hafna\u00f0 honum e\u00f0a afturkalla\u00f0 sam\u00feykki \u00feitt hven\u00e6r sem er me\u00f0 \u00fev\u00ed a\u00f0 smella \u00e1 hnappinn \u201eStilla vafrak\u00f6kur\u201c. Vi\u00f0 afturk\u00f6llun h\u00e6ttir sending n\u00fdrra atbur\u00f0a og \u00feessar tv\u00e6r vafrak\u00f6kur eru fjarl\u00e6g\u00f0ar af l\u00e9num okkar.  <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Vafrakaka<\/th><th>\u00dej\u00f3nustuveitandi og tilgangur<\/th><th>Geymslut\u00edmi \u00ed vafra<\/th><\/tr><\/thead><tbody><tr><td>__oppref<\/td><td>OpenAI: geymir au\u00f0kenni augl\u00fdsingar til a\u00f0 tengja a\u00f0ger\u00f0ir \u00e1 vefnum vi\u00f0 herfer\u00f0ina.<\/td><td>30 dagar fr\u00e1 ritun. T\u00edmabili\u00f0 endurn\u00fdjast \u00feegar pixillinn nemur augl\u00fdsingaau\u00f0kenni \u00ed vefsl\u00f3\u00f0 s\u00ed\u00f0unnar \u00e1 n\u00fd. <\/td><\/tr><tr><td>__obref<\/td><td>OpenAI: geymir slembna vafratilv\u00edsun fyrir augl\u00fdsingam\u00e6lingu \u00e1 \u00feessari vefs\u00ed\u00f0u.<\/td><td>365 dagar fr\u00e1 stofnun; einber lestur endurn\u00fdjar ekki t\u00edmabili\u00f0.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">\u00deetta eru vafrak\u00f6kur sem geymdar eru \u00e1 l\u00e9ni Sala Scala. Takmarkanir vafrans e\u00f0a ey\u00f0ing \u00feeirra geta stytt \u00feessi t\u00edmabil. Geymslut\u00edmi \u00feeirra jafngildir ekki geymslut\u00edma OpenAI \u00e1 m\u00e6lingarg\u00f6gnum. <a href=\"https:\/\/salascala.com\/is\/personuverndar-stefna\/\">Pers\u00f3nuverndarstefna<\/a>. <a href=\"https:\/\/developers.openai.com\/ads\/measurement-pixel\" target=\"_blank\" rel=\"noopener\">Opinberar uppl\u00fdsingar um vafrak\u00f6kur OpenAI-pixilsins<\/a>.  <\/p>\n\n<p><button type=\"button\" class=\"cky-banner-element\">Stilla vafrak\u00f6kur<\/button><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Stillingarvafrak\u00f6kur<\/strong><br\/>\u00deessar vafrak\u00f6kur gera kleift a\u00f0 muna uppl\u00fdsingar til a\u00f0 s\u00e9rsn\u00ed\u00f0a upplifun notandans,<br\/>svo sem tungum\u00e1l, sv\u00e6\u00f0i e\u00f0a \u00fatlit efnis.<br\/>OKKAR VAFRAK\u00d6KUR:<br\/>\u25cf PREF, wp-wpml_current_language, wa_lang_pref: geyma tungum\u00e1l e\u00f0a stillingar notandans.<\/p>\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Hvernig stj\u00f3rnum vi\u00f0 sam\u00feykki \u00fe\u00ednu?<br\/>CookieYes birtir tilkynningu \u00fear sem \u00fe\u00fa getur sam\u00feykkt, hafna\u00f0 e\u00f0a stillt vafrak\u00f6kur. Augl\u00fdsingavafrak\u00f6kur fr\u00e1 OpenAI eru \u00e1fram loka\u00f0ar \u00fear til \u00fe\u00fa sam\u00feykkir \u00fe\u00e6r. Val \u00feitt er geymt \u00ed allt a\u00f0 365 daga, nema \u00fe\u00fa breytir e\u00f0a ey\u00f0ir vafrak\u00f6kunum fyrr. \u00de\u00fa getur breytt \u00fev\u00ed me\u00f0 hnappinum \u201eStilla vafrak\u00f6kur\u201c \u00e1 \u00feessari s\u00ed\u00f0u.   <\/li>\n\n\n\n<li>Hver notar uppl\u00fdsingarnar sem eru geymdar \u00ed vafrak\u00f6kunum?<br\/>Uppl\u00fdsingarnar eru nota\u00f0ar af Sala Scala og \u00fej\u00f3nustuveitendum eins og Google, Meta (Facebook), LinkedIn, TikTok og OpenAI, eftir \u00fev\u00ed hva\u00f0a t\u00f3l eru notu\u00f0 og sam\u00feykki \u00fe\u00ednu. Vinnsla \u00feeirra er l\u00fdst \u00ed vi\u00f0komandi stefnum \u00feeirra. Kaflinn um ChatGPT Ads \u00fatsk\u00fdrir a\u00f0komu OpenAI.  <\/li>\n\n\n\n<li>Hversu lengi eru vafrak\u00f6kur geymdar \u00e1 t\u00f6lvunni minni?<br\/>Vafrak\u00f6kum m\u00e1 skipta eftir geymslut\u00edma:<br\/>\u25cf Lotuvafrak\u00f6kur: ey\u00f0ast \u00feegar \u00fe\u00fa lokar vafranum.<br\/>\u25cf Varanlegar vafrak\u00f6kur: eru geymdar \u00e1 t\u00e6kinu \u00fe\u00ednu \u00ed \u00e1kve\u00f0inn<br\/>t\u00edma, sem getur veri\u00f0 allt fr\u00e1 nokkrum m\u00edn\u00fatum upp \u00ed nokkur \u00e1r,<br\/>eftir tilgangi \u00feeirra.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Til d\u00e6mis geta vafrak\u00f6kur fr\u00e1 Google Analytics veri\u00f0 geymdar \u00ed allt a\u00f0 2 \u00e1r.<\/p>\n\n<p class=\"wp-block-paragraph\">Hvar get \u00e9g fengi\u00f0 frekari uppl\u00fdsingar?<br\/>Ef \u00fe\u00fa hefur spurningar um notkun vafrakaka, \u00fe\u00fa getur haft samband vi\u00f0 okkur \u00ed gegnum<br\/>netfangi\u00f0:<br\/>LOPD@salascala.com<br\/>e\u00f0a sko\u00f0a\u00f0 pers\u00f3nuverndarstefnu okkar.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Hva\u00f0 gerist var\u00f0andi tengla \u00e1 a\u00f0rar vefs\u00ed\u00f0ur?<\/strong><br\/>Vefs\u00ed\u00f0an okkar getur innihaldi\u00f0 tengla \u00e1 vefs\u00ed\u00f0ur \u00feri\u00f0ju a\u00f0ila. Vi\u00f0 berum ekki \u00e1byrg\u00f0 \u00e1<br\/>efni \u00feessara s\u00ed\u00f0na n\u00e9 \u00e1 pers\u00f3nuverndar- e\u00f0a vafrak\u00f6kustefnum \u00feeirra. Vi\u00f0 m\u00e6lum me\u00f0<br\/>a\u00f0 \u00fe\u00fa lesir eigin stefnur \u00feeirra \u00e1\u00f0ur en \u00fe\u00fa sko\u00f0ar \u00fe\u00e6r.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Hvernig stilli \u00e9g vafrak\u00f6kur?<\/strong><br\/>\u00de\u00fa getur breytt e\u00f0a afturkalla\u00f0 sam\u00feykki \u00feitt \u00ed vafrak\u00f6kubor\u00f0anum e\u00f0a me\u00f0 \u00fev\u00ed a\u00f0 fara \u00ed<br\/>stillingar vafrans \u00fe\u00edns:<br\/>\u25cf Chrome: https:\/\/support.google.com\/chrome\/answer\/95647?hl=es<br\/>\u25cf Firefox: https:\/\/support.mozilla.org\/es\/kb\/habilitar-y-deshabilitar-cookies-sitios-web-<br\/>rastrear-preferencias<br\/>\u25cf Safari:https:\/\/support.apple.com\/es-es\/HT201265<br\/>\u25cf Edge:https:\/\/support.microsoft.com\/es-es\/help\/4027947\/microsoft-edge-delete-<br\/>cookies<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Hvernig get \u00e9g sko\u00f0a\u00f0 e\u00f0a afturkalla\u00f0 sam\u00feykki mitt?<\/strong><br\/>\u00de\u00fa getur sko\u00f0a\u00f0, breytt e\u00f0a afturkalla\u00f0 val \u00feitt me\u00f0 hnappinum \u201eStilla vafrak\u00f6kur\u201c \u00e1 \u00feessari s\u00ed\u00f0u. Stillingarnar eru stj\u00f3rna\u00f0ar me\u00f0 CookieYes. Vafrastillingarnar gera \u00fe\u00e9r einnig kleift a\u00f0 ey\u00f0a geymdum vafrak\u00f6kum.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Breytingar og uppf\u00e6rslur \u00e1 vafrak\u00f6kustefnunni<\/strong><br\/>Sala Scala getur breytt \u00feessari vafrak\u00f6kustefnu vegna lagabreytinga e\u00f0a<br\/>t\u00e6knilegra a\u00f0lagana \u00e1 vefs\u00ed\u00f0unni. Allar verulegar breytingar ver\u00f0a tilkynntar notandanum me\u00f0<br\/>\u00e1berandi tilkynningu e\u00f0a \u00ed gegnum sam\u00feykkisbor\u00f0ann. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00ed\u00f0ast uppf\u00e6rt: 26.10.2026\u00cd samr\u00e6mi vi\u00f0 gildandi l\u00f6ggj\u00f6f um pers\u00f3nuvernd,einkum regluger\u00f0 (ESB) 2016\/679 (GDPR) og l\u00f6g 34\/2002 um\u00fej\u00f3nustu uppl\u00fdsingasamf\u00e9lagsins og rafr\u00e6n vi\u00f0skipti (LSSI-CE), SalaScala uppl\u00fdsir notendur vefs\u00ed\u00f0u sinnar [www.salascala.com] um notkun vafrakaka. Greinandi e\u00f0a t\u00f6lfr\u00e6\u00f0ilegar vafrak\u00f6kur\u00deessar vafrak\u00f6kur gera okkur kleift a\u00f0 telja heims\u00f3knir og umfer\u00f0arveitur til a\u00f0 meta frammist\u00f6\u00f0uvefs\u00ed\u00f0unnar og b\u00e6ta hana. \u00de\u00e6r hj\u00e1lpa okkur a\u00f0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25202","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/salascala.com\/is\/wp-json\/wp\/v2\/pages\/25202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salascala.com\/is\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/salascala.com\/is\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/salascala.com\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salascala.com\/is\/wp-json\/wp\/v2\/comments?post=25202"}],"version-history":[{"count":3,"href":"https:\/\/salascala.com\/is\/wp-json\/wp\/v2\/pages\/25202\/revisions"}],"predecessor-version":[{"id":25662,"href":"https:\/\/salascala.com\/is\/wp-json\/wp\/v2\/pages\/25202\/revisions\/25662"}],"wp:attachment":[{"href":"https:\/\/salascala.com\/is\/wp-json\/wp\/v2\/media?parent=25202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}